THE INEFFICIENT TRADITIONAL MODEL

Marketing campaigns continue to become more complex, and the challenge of maintaining a consistent message across multiple channels becomes more difficult. The traditional process around campaign execution no longer works. Resource-strapped marketing departments have limited time to manage vendors, too many creative agencies are putting their own “stamp” on the pieces, and all too easy miscommunication can result in expensive mistakes.

THE DCG WEST ADVANTAGE

DCG West streamlines this process by offering all these services under one roof. Not only does this reduce the amount of time clients have to spend managing vendors, information flow is also drastically improved by having a single point of contact. By integrating creative and production, quality control is improved, brand integrity is maintained, and revision cycles are shortened. Most importantly, fees are reduced and markups are eliminated.